How Well Do You Price? Assessing Pricing Performance With A/B Testing
In all implementations of ClearD3™ we strongly recommend setting up A/B testing infrastructure.
Otherwise known as Randomized Controlled Trial, A/B testing is the gold standard for assessing the impact of any change in decision making. Using this method, it is possible to reliably identify the impact of the system on the profitability, make necessary adjustments to achieve continuous improvements.
A/B testing helps neutralize the “other” external effects such as better or worse business environment, better or worse product etc .
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